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Last week, first lady Michelle Obama explained that Facebook is not something her daughters need. More specifically, when asked if Sasha and Malia are on Facebook, Mrs. Obama joked that she’s lucky to be under a lot of constraints, noting the United States Secret Service as one of the obstacles preventing her girls from obtaining a personal Facebook account. I couldn’t help but wonder, how many people share Mrs. Obama’s sentiments? In particular, does parental disapproval affect the way young teenagers use social media?

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. Let’s start with the changing demographics of Facebook and what they mean for public relations and marketing professionals using Facebook.

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