360DigitalInfluence

Nielsen released a report last week detailing the consumer market share of smartphone manufacturers in the US. Android, iOS, and Blackberry lead the pack with 29%, 27% and 27% share respectively. The remaining share was split between Windows Phone 7, Symbian, and HP/Palm WebOS devices.

What’s clear about these results is that the fight between the phone manufacturers is tough, and consumers are the winners with a wealth of devices to choose from. And they are choosing, with an estimated 40 million smartphone users in February of 2010, and an expected 80 million users sometime this year.

While majority of the excitement in the mobile marketplace generally surrounds native apps, mobile sites are a cost-effective standard for any brand hoping to reach potential consumers. Here are a few design and development considerations to take when stating a mobile site project.

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One major buzz item in 2010 was designers and developers starting to implement HTML5 and C335 standards into web designs. HTML5 - CSS3 tends to be included when discussing HTML5 - is the next stage in the evolution of HTML, the base language that is used to build the vast majority of the Web.

Going into 2011, as the markup is not yet finalized by the W3C, and certain techniques have not been adopted by all browsers, what does this mean for the PR and social media industry today? Additionally, what does this mean for a site’s visitors and application users in the short and long run?

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WPP (parent company of Ogilvy PR and our 360° Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.

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