360DigitalInfluence

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

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Last week, WOMMA hosted a webinar that discussed common interests and online behavioral trends among Generation Y–specifically people from the ages of 22-29, who they’ve dubbed as “Early Careerists.” Being a relatively recent college graduate and Early Careerist myself, I found some of their findings especially interesting. Below are a few findings that I found most compelling: continue reading

We are 10 days away from PR Blackout Week - a week for mom bloggers to get back to the basics of blogging and temporarily ignore PR folks and brands - being organized by mom blog aggregator MomDot.  Opinions have varied as to  whether or not this is necessary or is a PR tactic in its own right. Regardless of your position, it is a wonderful invitation to discuss the state of union and give current practices a good sniff test. continue reading

As citizens are increasingly discussing and sharing content online, we decided to take a look with the European Centre for Public Affairs at digital discussion and debate in the weeks leading up to the European elections. Covering English, French, German, Greek and Polish language, we asked the following questions: Was there an EU debate or were conversations limited to national politics? What were the most popular themes and how did the rankings compare? Did online “buzz” translate into votes at the ballot box? We also examined the digital footprint of an MEP using social networks to see how effectively he communicated with voters. And we purposely chose an online seminar format to do share the results with a wider group. continue reading

A year ago this month, Intel (an Ogilvy PR client) launched the Intel Insiders, a social media advisory board of 10 highly engaged, influential thought leaders in technology and new media.

This diverse group of prolific content creators and tech-setters includes:
-Brian Solis of Bub.blicio.us and PR 2.0
-Cathy Brooks of Other Than That
-Sarah Austin of Pop17
-Justine Ezarik, iJustine
-JD Lasica, author of Darknet and publisher of SocialMedia.biz
-Adriana Gascoigne of Girls in Tech
-Irina Slutsky of Geek Entertainment TV
-Frank Gruber of Somewhat Frank
-Tom Foremski of Silicon Valley Watcher
-Christian Perry of SF Beta and Snap Summit

Since the launch of the program, we’ve collaborated with the Insiders on a number of fun projects that’s helped Intel extend their reach and build key relationships with the online tech community. Highlights from the first year of our program have included a range of activities from hosting the Intel CES Kick-off Blogger Party, inside looks and visits to Intel’s FAB in Portland, Oregon and attendance at multiple industry and Intel events such as Computex, SxSW, ISEF and Intel Developer Forum (IDF). continue reading