EPA Case Study, via 1927
by John Stauffer
Category: Best Practices, Digital Influence, Digital Reputation, Events, How-To
Jeremy Ames from the EPA just wrapped up giving a really interesting presentation recapping how his agency used social media to crowdsource the production of a video Public Service Announcement encouraging people to test their homes for radon gas.
The EPA launched a contest and asked film makers to submit their concepts, with the winning entry receiving $2,500. Getting this off the ground was not easy, according to Ames who was faced with the prefect storm of social media barriers: legal, technical, and budgetary. Let’s watch the winning entry and then we’ll look at how they did it..
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