by Brian Camen
Category: Digital Influence, Search
Search Engine Strategies Conference returns to Chicago November 14 – 18. Marketers and SEO professionals will gather to discuss all topics related to search, social media and more. Interested in checking out the conference? Use priority code “OGV20” at registration for a special discount.
I recently had the privilege to interview Eric Ward, president, EricWard.com. Eric is an expert on content linking strategies and has been involved in online marketing since 1993. Eric has helped a countless number of companies create and execute linking strategies to increase the awareness of their web content.

Eric is on a panel at SES Chicago, “Social Media Linking and Promotion,” where he’ll discuss how social media usage has created opportunities (and frenzy) among link building and promotion. Here is an excerpt of what Eric had to say about social media linking and promotion:
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