360DigitalInfluence

Although it was a few weeks ago, my mind is still buzzing with learnings from the 2011 Digital CMO Summit, which I had the opportunity to attend in New Orleans with John Bell. This unique event was not only filled with hands on learning and compelling content, but brought together some of the most innovative brands for a two day summit. More to come on that in my next post.  While I was at the summit, I had the opportunity to meet some truly inspiring and interesting people - who not only breathe social - but know how to apply it to a entrepreneurial spirit to fuel really smart ideas among the vibrant New Orleans community. Meet Chris Schultz, President of Voodoo Ventures. We briefly sat down with Chris who shared his passion for creativity and the importance of entrepreneurship in New Orleans, especially Post-Katrina.

Chris is a co-founder of Launch Pad, a collaborative workspace in downtown New Orleans that is home to more than 60 startups in the Big Easy.  He created Launch Pad Ignition, the first seed accelerator on the gulf coast, and part of the Techstars Network and the Startup America initiative.  The list goes on: He also co-founded TribeCon, a conference about leveraging online communities to create offline change and mentors young entrepreneurs in the community in addition to building his own companies. You can see part of his interview with us in the video below:

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Last Wednesday I attended the Business Development Institute’s (BDI) Mobile Healthcare (mHealth) Conference, hobnobbing with everyone from executives at Manhattan Research to influential healthcare bloggers from Pixels and Pills. In such a regulated industry where everyone is trying to understand the meaning of simply being “social,” let’s face it, mHealth is a bit 4.0 or beyond.

But that is not to say that the event did not produce some great learnings; with 41% of consumers wanting mobile healthcare information¹ and with forecasts like 81% of physicians will have smartphones by end of year², we continue to stress that the mobile market is one which Pharma should know how to approach, and approach right.

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The forces behind DC Digital Capital Week — the 8-day tech fest that debuted to much fanfare last summer in the nation’s capital — knew that for round #2, they’d have to make an even bigger splash. So they chose 1/11/11 to unveil the 2011 incarnation of the event, scheduled for Nov 4-11, 2011. Cofounder Peter Corbett, head of D.C.-based interactive firm iStrategyLabs, sat down to give the scoop on five key updates for this year’s DCWeek, v2.0.

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The rise of the internet over the last fifteen years has resulted in remarkable new possibilities for government and citizen engagement. Leaders inside and outside government are using social media tools to realize the principles of participation, collaboration, transparency and efficiency to address the challenges facing our country. This movement, often called Gov 2.0., is explored each year at a two day event I attended called the Gov 2.0 Summit.

Jules Polonetsky, Co-chair and Director of the Future of Privacy Forum, led a session titled “the Future of Privacy” and he shared a particularly interesting point of view on responsible data practices. Throughout the Summit, there was disagreement regarding the use of data; some demanded privacy while others advocated openness and easy distribution. Jules, however, had a more unique perspective: citizens will be more comfortable with their data being shared as long as there is an obvious and relevant purpose that benefits that citizen — what he calls “featurizing data use.”

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The World Cup, the biggest sporting event in the world, is quickly approaching. Starting June 11^th, 32 teams representing different countries from around the world will compete for the soccer title that has been given every four years since 1930 (with an exception of 1942 and 1946 due to WWII). But 2010 is a particularly special and relevant year. Why, you ask? Because of social media!

Social Media as we know it did not exist during the 2006 World Cup in Germany. Twitter did not launch until July 2006. Facebook didn’t become public until September 2006. YouTube existed but videos looked like this #6 most popular YouTube video of 2006. Now, only 4 years later, Facebook has over 400 million members and more than 50 million tweets are sent each day. These platforms, which were infants during the last World Cup, are now globally available and hugely popular.

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We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

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