360DigitalInfluence

2009, defined by the deep recession, forced consumer brands to do more with much less.  However, this stressful environment drove  marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media.  In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.

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This past week I had the pleasure of attending a few of the NY400 events in New York City, including the H209 Water Forum. The H209 conference was dedicated to bringing Dutch and American environmental and engineering experts and policy makers together to explore ways to tackle 21st century water-related challenges, and develop solutions for a sustainable future. A mouthful I know – and definitely not the sexiest topic – but I learned some interesting facts on water-management that made me take a second look at the relevancy of the issue and ways to use my DI skills to bring awareness of it online.

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Please join us at an 8 am - 12 noon “unconference” on Friday, August 21st, in Atlanta - PR Camp Atlanta - organized by Dan Greenfield of Bernaise Source Media.

This event will be a fast-paced interactive learning experience free of panels and Powerpoint.   Learn and exchange ideas about social media relevance to senior executives, new approaches to measurement and effective sharing of knowledge.

We”ll be co-leading a session on measurement.  Here’s the full list of who’s helping guide the sessions:

- James Andrews, Managing Partner, Everywhere
- Melanie Babcock, SVP, Digital Strategy & Services, Manning Selvage & Lee
- Debbie Curtis-Magley, Public Relations Manager, UPS
- Bert Dumars, VP, E-Business & Interactive Marketing, Newell Rubbermaid
- Peter Fasano, Principal/Lead Catalyst, mass+logic
- Carol Flammer, Managing Partner, mRELEVANCE, LLC
- Christopher Jones, Digital Strategist, Ketchum PR
- Irfan Kamal, Vice President, Ogilvy 360 Digital Influence
- Katie Mingo, Senior Marketing Associate, Delta Airlines
- Marilynn Mobley, SVP, Strategic Counsel, Edelman PR
- Shirley Powell, SVP, Corporate Communications, Turner Broadcasting System
- Jenny Schmitt, President and Director of Client Strategy, CloudSpark

Register here.