360DigitalInfluence

I know the last time I was here, I spoke generally about Facebook fan engagement and how you have to have a vibrant, consistent and fun interaction with your fanbase in order to have them be engaged with your Page. And all of what I said is indeed true — however, I want to dig a little bit deeper on what keeps your fans coming back or…has them leaving you alone.

If we take a far enough step back, from all of the tools out there in the world of social media and even all of the tools out there on the internet, we are left with what exactly? The product or issue or message that you want to get out to particular audiences, right? And if we take an even further step back, we recognize that what we (as in brands) are really trying to do is get someone out there to understand us, connect with us and hopefully want to hang out with us, right? continue reading

As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. With over 30 million active users Facebook Mobile is a trend that’s gaining serious momentum over the last year and eMarketer.com predicts that worldwide numbers across networks will reach 369 million by 2010. This is great news for brands looking to leverage social media for offline events; some of the new possibilities include signing up fans via SMS and extending consumer generated media programs to include mobile uploads.

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