360DigitalInfluence

Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?”

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. This installment looks at the quickly evolving role of Facebook Connect and reviews how brands can use this open ID to enhance their Facebook presence and expand other social media programs. continue reading