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There are more than 500 million active users on Facebook and the average user is connected to 80 pages, groups and events. With such a high amount of activity, a brand’s voice is key to breaking through the clutter and connecting with current and prospective brand ambassadors.

As I’m sure you have heard by now, last week Facebook announced changes to its fan pages. The changes have the potential to make a brand’s voice more prominent throughout Facebook. However, they may also create a challenge for brands on Facebook as well.

One of the changes to fan pages is that your brand can now like and leave comments on other brand pages. This will allow for brands to interact, build new relationships, and gain a larger fan base.  For example, the Friends Facebook Fan Page can like and comment on fan pages for Joey, Phoebe, Rachel, Ross, Monica, Chandler and the Central Perk (and vice versa). This would ultimately lead to the Friends Fan Page not only gaining more likes, but also potentially having its message spread further across Facebook.

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. This installment looks at the quickly evolving role of Facebook Connect and reviews how brands can use this open ID to enhance their Facebook presence and expand other social media programs. continue reading