360DigitalInfluence

I think Pat Benatar had it right when she sang “love is a battlefield” almost thirty years ago. Love is, and will always be, a space for our hearts’ inner most fears and desires to be won or lost for all to see. Love is just that motivating, inspiring dangerous and sometimes, simply nuts. And Valentine’s Day brings all the vastness of love to a head and often times, leaves some of us out in the cold. That is, until social media showed up.

What with all the social media marketing efforts flying around for Valentine’s Day, such as being able to send loved ones an Angry Birds - themed Facebook valentine or sending a virtual gift from CBS’s Mad Love Facebook Page, it is easy to assume that Valentine’s Day has lost all of its remaining sentimental value. However, I would argue that social media is actually beneficial for all the lovers out there. With tools such as Facebook, Twitter, Groupon, Yelp or even a recent startup (that connects to Facebook to help people find local & gift recommendations that match a loved one’s taste), making plans and sending gifts has become a simplified process. Now, there is really no worry (nor excuse) to not have plans, a gift or even a simple status update to showcase your love for another on Valentine’s Day.

Check out this video from Socialnomics to see just how easy social media has made it for anyone who needs to pull together great Valentine’s Day plans at the last-minute:

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For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

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Flickr’s premium members have enjoyed video uploads for some time and now all users will be able to upload video content.

Flickr’s General Manager, Kakul Srivastava, announced the move on Yahoo!’s Yodel Anecdotal, calling the new medium “long photos” (one of NY Times 2008 Buzzwords).

Right off the bat, there seem to be two potentially deal breaking caveats:

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