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Now that 70 percent of Facebook are non-US and the network serves 70 different languages, multinational brands are asking for more geo-targeting capabilities and dealing with questions about how to manage a multinational fan base. I’m confident that Facebook will be have expanding options over the next six months but until then here are several tips and tools for running a multinational Facebook presence.

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This week, sightings of mysterious links for users to View QR Barcode or Generate Status QR Code popped-up everywhere but no one knew what was up. Today Tech Crunch got more information: Facebook is rolling out location-based check-in for late April’s f8 conference that will allow users and Pages to have these codes. Imagine you can snap a photo of the QR code with your iPhone and it will post your status update as well as link to a map of which Starbucks you’re at. Having taken this long to get into the location-based world, I expect Facebook’s offering to be thoughtful and uncomplicated- hopefully I’m right.

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