by Nicole Landguth
Category: Digital Influence, Facebook, Measurement
When I first read about a new work-around to add Google Analytics to Facebook Pages I was set to geek out and asked recent FBML experts Mike Mangi and Jay Marrow to help me set it up. I added it to our 360 DI Facebook Page and let it run for about five days.
Verdict: Nice to have but not need to have. Not worth the trouble for basic Pages but an easy lift to add to a custom Tab for campaign tracking. Details after the jump. continue reading
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