360DigitalInfluence

We wear a mask that grins and lies
It hides our cheeks and shades our eyes
This debt we pay to human guile
With torn and bleeding hearts we smile

- Paul Lawrence Dunbar

It begins when we are children. As Steve Hein of EQI.org points out, “Children start out emotionally honest. They express their true feelings freely and spontaneously. But the training to be emotionally dishonest begins at an early age. The child is told to smile when actually she is sad. She is told to apologize when she feels no regret. She may be told to kiss people good night when she would never do so voluntarily.” In short, she will slowly be influenced to conform to a social structure that attempts to control what feels true.

But what does emotional honesty have to do with WikiLeaks and Digital Influence, you ask?

It’s simple really. We are still struggling – as individuals and as countries - to break down the walls of ‘protection’ that we have been brought up to believe we must build. We have not yet replaced those walls with the bridges necessary to fully transform society.

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For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

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