360DigitalInfluence

For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

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The title of this post might make you shudder since commenting policies and risk mitigation seem like heavy subjects for something as fun as Facebook; but setting simple, straight-forward guidelines should be an essential part of your Facebook strategy. These guidelines (which you can post or link to on your Info tab) are part of facilitating an open sharing environment and have the added benefit of coaxing you to figure out exactly how you want to use your Facebook brand page.
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