360DigitalInfluence

Ogilvy Public Relations Worldwide

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

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The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

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Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but the same best practices and government guidelines may also affect your Facebook Page.

Here are five things to keep in mind about your brand and disclosure on Facebook.

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    Ogilvy On: Foursquare For BusinessBrian Giesen: "GET OUT!!"Josie (left), Nice Canadian guy, Tem Hansen (right)@HyperCasey not too hyper after a few drinks? :)From left: Kay, Tom Smith from Trendstream, Tim Ho and Brian Giesen from Ogilvy, and Jenny Armshaw-Heak from Lightspeed researchMatt Lubetich and Kay RossAndre Martin, Ben Cross and Kent LauMonica Li, Brian Giesen, Josie, Kent Lau
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Ogilvy Public Relations Worldwide