360DigitalInfluence

Ogilvy Public Relations Worldwide

state-grab

I’m attending the Advanced Learning Institute’s Social Media and Government Conference and am listening to a great presentation from Stephen Miller from the U.S. Department of State. He’s been focusing alot on many of the internal and external communities that facilitate discussion from employees stationed around the world.

He recently gave an inside peek into the volume of the conversation going on inside the state department’s online communities. continue reading

Being a newbie to the sphere of employee communications, I knew I was in good company at a session OPR hosted last night about the importance of clear messaging within organizations when I saw the following note on each table: “Employees are on the front line of brand and reputation creation. What they tell their friends and families and post on YouTube and Facebook can define a company more quickly and more surely than anything the CEO tells The Wall Street Journal.”

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