Can Social Media Sell?
by Rachel Polish
Category: Best Practices, Digital Influence, Word of Mouth Marketing
How can brands leverage social media to drive sales and lead generation?
While social media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation. Next week, I’ll be presenting ideas to the Silicon Valley Capital Club on how brands can best leverage the social web to drive word of mouth buzz and, ultimately, sales opportunities.
Below, I’ve provided a sneak peek into the insights I plan to cover, however, I’d welcome your feedback and stories as to where your organization experiences the greatest online business development success:
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