360DigitalInfluence

Ogilvy Public Relations Worldwide

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This week, the Mayo Clinic announced the launch of its very own Center for Social Media – a first-of-its-kind social media center focused on health care. “Through this center we intend to lead the health care community in applying these revolutionary tools to spread knowledge and encourage collaboration among providers, improving health care quality everywhere” said Mayo Clinic president and CEO John Noseworthy, MD.

This announcement is a great step in the further acceptance and application of social media to advance patient health, and it got me thinking about the concept of leadership. continue reading

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