360DigitalInfluence

With those summer whites put away, most brands are now in the midst of planning for 2012. As well as brainstorming big ideas, this involves looking at which marketing activities worked well and those that were not so effective to decide the exact mix for the next year. Which for many includes looking social media. 2011 has certainly been a break out year for social as brands continue to move up the social media adoption curve from the late adopters to brands where social is being applied across programs and being operationalized regionally.

Our series of posts this week casts a gaze ahead for those planning the next 12 months and look at where social media fits in the mix. We aim to provide practical takeaways as well as predictions for the platforms that should feature in your  planning, starting with 5 key considerations for social media when in those ideas meetings over the next few weeks.

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Last week, we launched a custom RSS dashboard in partnership with Netvibes. It’s a simple idea really - take the flexible, widget-based structure of the worlds greatest RSS start page, Netvibes, and tune it up with all the right feeds and widgets to make it useful for most marketers and communications specialists.

You can grab it here at TheDailyInfluence.com.

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