360DigitalInfluence

This is the final post in a five-part series exploring the trends laid out in our webinar, Facebook Bootcamp for PR. Look out in the coming weeks for some interesting updates to the original presentation!

One of the oft sited benefits of Facebook is its ability to keep us connected to friends and family who may be thousands of miles away, but there is a missed opportunity to better connect with the friends and fans in our own backyard. That’s why we’ve identified geolocation and mapping as a Facebook trend we’d love to see blossom in the near future. A hat tip to Trendwatching.com is due here- they’re January piece on Mapmania was an inspiration to notice all of the ways that virtual maps make daily life easier and with maps and social networks both growing in use on mobile phones, the two trends must eventually intersect. continue reading