360DigitalInfluence

Ogilvy Public Relations Worldwide
Feb 18

Mashups

Mashups are nothing new.  In fact on this very blog we recently provided some historical perspective related specifically to music.  OK, now that we’ve gotten that out of the way …

In the last few days I’ve come across three really rad examples of people/organizations continuing to embrace the mashup movement.

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United State of Pop 2010

Have you ever had one of those moments where you’re walking down the street or driving in your car and the perfect song comes on?  The beat matches your mood, the lyrics apply perfectly to your own life, and you start boppin’ along?  For me, that’s why music is great – because it connects to something in your own life and resonates with your mood, your mindset, the situation – whatever, really.  Those songs become your life’s own soundtrack, and it’s crazy to me that you weren’t always able to listen to the perfect music track at the perfect time.

The concept of setting music to experiences is not very new - before movies and television shows incorporated soundtracks, there were plays, musicals, and operas.  We’ve been setting life experiences to music and vice versa for hundreds of years.   It’s just that now we can control when we bring that concept into our own personal lives at a level that did not quite exist before.  And, in the wonderful way that social media is ultimately an expression of vanity, we can make our every day experiences into art by soundtracking them as if they were movies.

This usually isn’t a unique process.  There are hundreds of thousands of millions of songs in the world, and one of them can usually fit an experience pretty well.  But, what about, for certain situations, where one song just can’t cut it? - When only pieces of certain songs will do?  That, my friends, is the beauty of music mashups.  continue reading

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