360DigitalInfluence

Ogilvy Public Relations Worldwide
Jan 15

Video Silence

Youtube on iPhone

This week’s social media controversy is brought to you by: Youtube

Mashable broke the story earlier in the week, noting that thousands of videos that feature copyrighted Warner music have been silenced on the video sharing site, literally, by muting the audio tracks.  A message below the videos reads : “This video contains an audio track that has not been authorized by all copyright holders. The audio has been disabled.”

This is move is being positioned a compromise, the other solution being the full removal of the video itself.  It’s there’s anything we’ve learned in witnessing the growing pains of Youtube it’s that music licensing is a pretty complex swamp.  This post is in no way an attempt to untangle the legal implications.  However, one thing is clear, music is a big part of Youtube, bigger than you may think on a video sharing site. continue reading

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