360DigitalInfluence

Here are a few funny, entertaining and inspiring things I collected along the way this past week.  The only common thread is that I’ve seen all these things discussed in numerous places, both online and offline.  What did I miss?

GOOOOAAALLLLLL

If you missed the US Women beat Brazil to advance to the World Cup semi-finals, you missed one of the greatest games I’ve ever seen.  In the final seconds of overtime, Megan Rapinoe landed a ball on the head of Abby Wambach, who finished with authority.  This sent the match into penalty kicks, where the US prevailed (since then, the US has advanced to the finals).  The Internet exploded with excitement, and despite FIFA’s best efforts, it can be found here (the break starts about 5 seconds into where I linked the video).

By the way, this is what you get on YouTube when you search for the official video clip of the goal [insert sad trombone here]:

Kenny Powers - MFCEO Of K-Swiss

Not since Old Spice have I seen a brand receive so much Internet love as K-Swiss did this week.  Eastbound and Down is an HBO show about a has-been professional baseball player called Kenny Powers.  Kenny is pretty much the most despicable character on TV, but in a really funny way.  Anyhow, K-Swiss broke a brilliant campaign this week in which Kenny Powers is named CEO of K-Swiss.  There are a series of great video clips on Funny or Die (NOTE: the language is not for the modest) and a cleaner TV version.  Like it or not, this is a brand doing something big, bold and inescapable.

GIFs GIFs Everywhere

Animated GIFs were all the rage this week, apparently because you can post them to Google+.  GIF Shop seems to be the go-to source for creating them yourself, as I’ve done.  Fascinating, I know.  My apologies for not including a cat, which seems to be pretty standard.

How New Yorkers See The Rest Of The US

Thanks to Ogilvy’s Gavin Becker for this gem.  As a former New Yorker I know there’s a lot of truth to it.  The LA-SF note is my favorite.  Click on it to expand.

Right now, many of us have a solid grasp on how to leverage Facebook, Twitter, YouTube, Flickr and Tumblr to build online communities, promote their latest events/products/services and generate overall buzz about our clients’ brands. But what about LinkedIn?

What about the fact that LinkedIn is reaching 100 million members worldwide as we speak?

Maybe the fact that LinkedIn has company pages that smartly showcase how users are connected to brands and make it easy for them to recommend them?

The knowledge of LinkedIn’s growing recommendation engine that provides insights on companies & jobs that may be perfect for its members?

Today’s launch of LinkedIn’s student job portal that leverages the networks of students & recent graduates to recommend jobs & illustrate connections that may have been forgotten?

Or even LinkedIn’s API development that allows brands the opportunity to tap into LinkedIn’s growing network?

Every one of these opportunities benefit both the user and the brand. Every one is an opportunity for the brand to extend its reach, showcase its prowess, grow its credibility and have the best talent at their companies. We can help our clients do this with LinkedIn. continue reading

For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

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This Facebook Friday is dedicated to the Little Guy: the one-man communications team, the small business owner, or the intern for a non-profit who just got assigned Facebook (I’ve been there). So here’s to you, Little Guy, and because you make Facebook awesome, here are six easy and (almost) free tips for your “little” Facebook page. And you Big Guys can learn a thing or two as well.
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