by Emily Goligoski
Category: How-To, Word of Mouth Marketing
The first full day of the Web 2.0 Expo in San Francisco opened with an insightful conversation about the benefits and potential improvements of the application programming interfaces (APIs) released by National Public Radio and Current in the past year. NPR’s Director and Chief of Technical Strategy Zach Brand explained the process of making 13 years of broadcast content available for sharing as a “brand and release” approach, while Current’s VP of Strategy Robin Sloan described his joy at the cable and satellite network’s decision to make its video content available in a structured way.
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