360DigitalInfluence

Ogilvy Public Relations Worldwide

In the second of our series of medical blogger interviews from Blogworld Expo in Las Vegas we talk to two of the most popular nursing bloggers on the Internet - Kim McAllister from Emergiblog and Gina Rybolt from Codeblog. Both have followers in the tens of thousands for their blogs and were kind enough to do a “tag team” interview for the first time ever sharing their thoughts on everything from why they blog, to how they manage to do it without divulging any confidential patient information, to how they would like pharma brands and marketers from those brands to approach them through social media.  It’s an enlightening 5 minute video interview:

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