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The World Cup, the biggest sporting event in the world, is quickly approaching. Starting June 11^th, 32 teams representing different countries from around the world will compete for the soccer title that has been given every four years since 1930 (with an exception of 1942 and 1946 due to WWII). But 2010 is a particularly special and relevant year. Why, you ask? Because of social media!

Social Media as we know it did not exist during the 2006 World Cup in Germany. Twitter did not launch until July 2006. Facebook didn’t become public until September 2006. YouTube existed but videos looked like this #6 most popular YouTube video of 2006. Now, only 4 years later, Facebook has over 400 million members and more than 50 million tweets are sent each day. These platforms, which were infants during the last World Cup, are now globally available and hugely popular.

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Over the last few days Facebook insiders have posted about two major changes coming the Facebook Pages by this summer, probably being officially announced closer to f8 Conference. One of these changes is a subtle but important word change and the other is the creation of a new genus of Facebook Page called a Community Page. More after the jump. continue reading

This week, sightings of mysterious links for users to View QR Barcode or Generate Status QR Code popped-up everywhere but no one knew what was up. Today Tech Crunch got more information: Facebook is rolling out location-based check-in for late April’s f8 conference that will allow users and Pages to have these codes. Imagine you can snap a photo of the QR code with your iPhone and it will post your status update as well as link to a map of which Starbucks you’re at. Having taken this long to get into the location-based world, I expect Facebook’s offering to be thoughtful and uncomplicated- hopefully I’m right.

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