360DigitalInfluence

Ogilvy Public Relations Worldwide

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We often suggest Facebook advertising as an easy way to let your target audience know about your brand, your Page, or your campaigns. Advertising inside and outside of Facebook is especially important for acquiring new fans who may be new to your brand or your campaign, it catches those who wouldn’t see the promotions in store or on your website.

It can seem a bit complicated to new users and I’ve seen people compare it to Google’s keyword advertisements but it’s totally different. This post explains the basics of pricing, targeting, placement, and targeting for Facebook advertising.

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