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Ogilvy Public Relations Worldwide

wikileaks

We wear a mask that grins and lies
It hides our cheeks and shades our eyes
This debt we pay to human guile
With torn and bleeding hearts we smile

- Paul Lawrence Dunbar

It begins when we are children. As Steve Hein of EQI.org points out, “Children start out emotionally honest. They express their true feelings freely and spontaneously. But the training to be emotionally dishonest begins at an early age. The child is told to smile when actually she is sad. She is told to apologize when she feels no regret. She may be told to kiss people good night when she would never do so voluntarily.” In short, she will slowly be influenced to conform to a social structure that attempts to control what feels true.

But what does emotional honesty have to do with WikiLeaks and Digital Influence, you ask?

It’s simple really. We are still struggling – as individuals and as countries - to break down the walls of ‘protection’ that we have been brought up to believe we must build. We have not yet replaced those walls with the bridges necessary to fully transform society.

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Facebook often has the luxury of refining ideas that have been around a while and that is what I predict for payments over Facebook. People are already comfortable with entering their credit card info on websites so payments on Facebook won’t seem like a huge leap; here I will review a few of the most recent trends in currency and the opportunities for brands.

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