by Karen Untereker
Category: Digital Influence, Research & Insights

Outside of the Yankees during playoff season, I find nothing incites my competitive juices like reality television. I’ve been in an American Idol fantasy draft, I’m on the edge of my seat for The Amazing Race, and I’m still bitter over Boston Rob’s early exit on the most recent season of Survivor. However, minute for minute, no program compares to So You Think You Can Dance simply for the way it combines artistry, entertainment, athleticism, public judging, and public voting.
This season’s So You Think You Can Dance introduced a number of changes in format including: the return of past contestants as partners, a reduction in the number of contestants, and the elimination of the loudest (but most joyful) judge, Mary Murphy. On top of all of the changes, Alex Wong, arguably the most talented contestant to ever appear on the show, sustained an injury and was eliminated early — arguably the greatest tragedy to ever occur in reality television history. My own dejection over Alex’s injury was briefly alleviated when I saw Ellen DeGeneres tweet that she was going to “do something special for Alex.” Unfortunately, Ellen’s gift was not a miracle that would heal Alex so he could dance again as I’d hoped, but it did, however, make me think about social media’s effect on SYTYCD this season and how it’s changed the viewing experience.
Crossing the Pond Working with the Media in the UK and USA