360DigitalInfluence

Ogilvy Public Relations Worldwide
Jun 17

Digital influence in the European elections – time to start talking

by Laurent Francois
Category: Research & Insights

As citizens are increasingly discussing and sharing content online, we decided to take a look with the European Centre for Public Affairs at digital discussion and debate in the weeks leading up to the European elections. Covering English, French, German, Greek and Polish language, we asked the following questions: Was there an EU debate or were conversations limited to national politics? What were the most popular themes and how did the rankings compare? Did online “buzz” translate into votes at the ballot box? We also examined the digital footprint of an MEP using social networks to see how effectively he communicated with voters. And we purposely chose an online seminar format to do share the results with a wider group. continue reading


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