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Egyptian Women Harassed on International Women's Day 2011

Oscar Wilde once famously proclaimed, “One can survive everything, nowadays, except death, and live down everything except a good reputation.”

It goes without saying that at least once, if not several times in our lives, we have all experienced the negative backlash a spiteful rumor or an embarrassing truth can have, but it is often how we handle these imbroglios that truly define our reputations.

In 1997, according to Measures That Matter, The Center for Business Innovation (CBI), and Cap Gemini/Ernst & Young, about 35% of investment decisions were based on factors such as reputation and image.  Today, this percentage is considerably higher with the activity and immediacy of Facebook and Twitter.

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The title of this post might make you shudder since commenting policies and risk mitigation seem like heavy subjects for something as fun as Facebook; but setting simple, straight-forward guidelines should be an essential part of your Facebook strategy. These guidelines (which you can post or link to on your Info tab) are part of facilitating an open sharing environment and have the added benefit of coaxing you to figure out exactly how you want to use your Facebook brand page.
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