360DigitalInfluence

In his famous visit to the Galapagos Islands, Charles Darwin developed a theory suggesting a link between the environment and evolution. He cataloged the incredible biodiversity of plant and animal life and the unique evolutionary quirks that allows these creatures to thrive.

B2B Marketers are sometimes considered to be behind the evolutionary curve of most digital trends when compared to their B2C brethren.  But like Darwin’s turtles in the Galapagos, the B2B Marcom species is evolving in this space because the social web environment happens to be extraordinarily well suited for their needs as they work to build trust, generate and convert leads, and provide a mechanism for sustained engagement.

Here’s how… continue reading