360DigitalInfluence

Ogilvy Public Relations Worldwide

Neatly six months after the feds officially dropped the “Swine Flu” term in favor of the scientifically-grounded “H1N1″, web users are finally showing signs of following suit as evidenced by recent shifts in keyword searches.

According to Google’s Insights for Search tool, worldwide searchers for the first time since the outbreak have searched for “H1N1″ in greater numbers than “Swine Flu.”

The data shows that while “H1N1″ never received the surge of search queries earned by “Swine Flu” during the height of outbreak, the science-based strain term has slowly climbed atop the level of swine searches.



So what does this mean for brands?

continue reading

dailyinfluencepromo1

CATEGORIES

TAGS

RECENT POSTS

RECENT COMMENTS

OTHER BLOGS

The WPP Reading Room

Join the Ogilvy PR Worldwide/ 360° Digital Influence group on LinkedIn
Join the Ogilvy PR Worldwide / 360° Digital Influence group on Facebook
Sponsor PRWeek Lab an online event

NETWORK FEED

Join the Ogilvy PR Worldwide/ 360° Digital Influence group on LinkedIn
    Ogilvy On: Foursquare For BusinessBrian Giesen: "GET OUT!!"Josie (left), Nice Canadian guy, Tem Hansen (right)@HyperCasey not too hyper after a few drinks? :)From left: Kay, Tom Smith from Trendstream, Tim Ho and Brian Giesen from Ogilvy, and Jenny Armshaw-Heak from Lightspeed researchMatt Lubetich and Kay RossAndre Martin, Ben Cross and Kent LauMonica Li, Brian Giesen, Josie, Kent Lau
  • Interview with Twitter Fail Whale Designer

 
Ogilvy Public Relations Worldwide