360DigitalInfluence

Ogilvy Public Relations Worldwide

Neatly six months after the feds officially dropped the “Swine Flu” term in favor of the scientifically-grounded “H1N1″, web users are finally showing signs of following suit as evidenced by recent shifts in keyword searches.

According to Google’s Insights for Search tool, worldwide searchers for the first time since the outbreak have searched for “H1N1″ in greater numbers than “Swine Flu.”

The data shows that while “H1N1″ never received the surge of search queries earned by “Swine Flu” during the height of outbreak, the science-based strain term has slowly climbed atop the level of swine searches.



So what does this mean for brands?

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  • Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
  • Not naming any names but a large, reputable company has been guilty of this. When several of their blog subscribers called them on their shaky data collection and questionable findings, they back-pedaled,... Five Social Media Research Warning Signs
  • Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
  • A lot of doctors use review sites like www.talkburst.com as a marketing tool, more specifically the doctors and physicians section: http://www.talkburst.com/p/review/category/doctors-and-physi cians/ How Doctors Are Using Social Media
  • Excellent summary and post. Thanks, Rohit. www.jlefevere.com @jimlefevere SXSH: 10 Ways For HealthCare Organizations To Build Trust

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