360DigitalInfluence

Looking back on last week’s Social Media Week 2011,  one thing is clear.  The event that was born in New York in 2009 has certainly secured the title of “Best Newcomer” on the conference circuit. And Ogilvy 360 Digital Influence jumped at the chance to host events in several hub cities including London, San Francisco and New York.

Since February marks Facebook’s seventh birthday, what better way to celebrate in NYC than to host an interactive workshop with partner and Facebook powerhouse Buddy Media? Entitled “It’s 2011…How’s Your Facebook Strategy Doing?” this session brought together the industry’s top experts in branding and platform development to share their experiences.

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This week I participated in a Social Media Week New York panel “Putting the Social in CSR” along with Bonin Bough from Pepsico, Deb Berman from Just Means, and Chrysi Philalithes from (RED).  Its an extremely timely topic and one we have been thinking a lot about  from a number of different angles.  The great news?  Social media provides the media for corporations to leverage their Corporate Social Responsibility investments to yield greater fruit for both the customer and the beneficiary. continue reading