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Ogilvy Public Relations Worldwide

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This week I participated in a Social Media Week New York panel “Putting the Social in CSR” along with Bonin Bough from Pepsico, Deb Berman from Just Means, and Chrysi Philalithes from (RED).  Its an extremely timely topic and one we have been thinking a lot about  from a number of different angles.  The great news?  Social media provides the media for corporations to leverage their Corporate Social Responsibility investments to yield greater fruit for both the customer and the beneficiary. continue reading

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  • Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
  • Not naming any names but a large, reputable company has been guilty of this. When several of their blog subscribers called them on their shaky data collection and questionable findings, they back-pedaled,... Five Social Media Research Warning Signs
  • Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
  • A lot of doctors use review sites like www.talkburst.com as a marketing tool, more specifically the doctors and physicians section: http://www.talkburst.com/p/review/category/doctors-and-physi cians/ How Doctors Are Using Social Media
  • Excellent summary and post. Thanks, Rohit. www.jlefevere.com @jimlefevere SXSH: 10 Ways For HealthCare Organizations To Build Trust

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