360DigitalInfluence

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

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This is the final post in a five-part series exploring the trends laid out in our webinar, Facebook Bootcamp for PR. Look out in the coming weeks for some interesting updates to the original presentation!

One of the oft sited benefits of Facebook is its ability to keep us connected to friends and family who may be thousands of miles away, but there is a missed opportunity to better connect with the friends and fans in our own backyard. That’s why we’ve identified geolocation and mapping as a Facebook trend we’d love to see blossom in the near future. A hat tip to Trendwatching.com is due here- they’re January piece on Mapmania was an inspiration to notice all of the ways that virtual maps make daily life easier and with maps and social networks both growing in use on mobile phones, the two trends must eventually intersect. continue reading

This week, John Bell and I delivered Facebook Bootcamp for PR, a one-hour training webinar for public relations and marketing professionals hosted by the Bulldog Reporter’s PR University. During the workshop, we shared
key strategies and best practices on how brands can build a successful Facebook strategy, engage with fans through Facebook, and add scale and impact to your Facebook presence through additions like applications and targeted advertising.

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On a recent trip to London I had the chance to speak with Gavin Lennon, Head of Web Services for WPP - the parent company for Ogilvy PR and many other agencies around the world. He shared some insights about creating a global web presence for a group as large as WPP (2000+ offices in 106 countries around the world) and offers an inside look at some new features on the site, including the WPP Reading Room.