by Kaitlyn Wilkins
Category: Best Practices, Digital Influence, Word of Mouth Marketing
At Stream, I helped facilitate a great session with Jory Des Jardins (co-founder of BlogHer) and Christine Cea (Director of Brand PR, Unilever) entitled After the One Night Stand – How To Get Beyond Buzz and Create Sustained WOM Programs. Our session focused on this challenge from three perspectives: the agency, the client, and the partner.
by Kaitlyn Wilkins
Category: Best Practices
I was fortunate enough to spend the last few days at WPP’s annual Stream Conference - which brings together some of the brightest minds from around the network in an unconference format to discuss the what’s next in digital and technology communications.
Some of the best sessions I attended were the ones organized around lists - be it potential “truths” presented for discussion, or co-created outputs. One such session was The Myth of the Viral presented by YouTube.
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