360DigitalInfluence

Neatly six months after the feds officially dropped the “Swine Flu” term in favor of the scientifically-grounded “H1N1″, web users are finally showing signs of following suit as evidenced by recent shifts in keyword searches.

According to Google’s Insights for Search tool, worldwide searchers for the first time since the outbreak have searched for “H1N1″ in greater numbers than “Swine Flu.”

The data shows that while “H1N1″ never received the surge of search queries earned by “Swine Flu” during the height of outbreak, the science-based strain term has slowly climbed atop the level of swine searches.



So what does this mean for brands?

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[updated with new title as official WHO flu title as of May 1, 2009]

[updated with new posts from around the global Ogilvy network as of May 4, 1:00pm EST]

Today, we executed our first Ogilvy PR Blog “roadblock” and invited all Ogilvy PR blogs - across regions and practice areas - to share their unique perspectives on the current flu outbreak and its impact on many aspects of business.

This fast moving issue has already stirred up controversy about where and how we get our health information, the Obama administration’s response to the crisis, and inspired renewed commitment to mitigating impact through prevention and early intervention.

We invite you to take a moment to explore these expert views from around the network and share your thoughts with us as well. continue reading