360DigitalInfluence

Can a concept with nothing new about it - doing unto others as you would have them do to you - be shareworthy?  Can we make the pursuit of understanding “the other” and acting with that knowledge an idea that spreads from person to person?  We know social media is amazing for brief, instant flares of information, but what role can it play in something as fundamental and long-term as behaving compassionately?  These are some of the questions that have been occupying Ogilvy teams around the world as we approach the November 12 launch of the TED Prize project granting Karen Armstrong’s wish to change the world: the Charter For Compassion.

Based in study of the persistence of the Golden Rule across all religions and moral codes, the idea for the charter was born – a document to put compassion back at the center of religious and political life. The way it charter itself has come to be was on the back of social technology – soliciting input from around the globe using Kluster decision technology. The submissions from more than 100 countries were then reviewed by spiritual leaders from around the globe, and they then finalized the Charter.

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