360DigitalInfluence

User-generated content can be an inexpensive, effective way to boost the video component of a campaign and increase brand engagement. But the downside is that you have very little control over the content and quality of the video that’s coming back to you … video you assured your client would be a great addition to their program and representative of their brand. (Is anyone else breaking into a cold sweat?)

As much as you’d like to be at every shoot with a professional crew to ensure material with real viewer benefit is being created, lighting looks good, and all cell phones with a Macarena ring tone are silenced … it’s not feasible on a limited budget. When you’re counting on fans to create their own videos or mailing Flip cameras to bloggers … just pressing record doesn’t cut it. These simple production tips will provide direction when you can’t be there to call the shots … and help you when you’re putting on your producer hat and filming the content yourself.
continue reading

Facebook often has the luxury of refining ideas that have been around a while and that is what I predict for payments over Facebook. People are already comfortable with entering their credit card info on websites so payments on Facebook won’t seem like a huge leap; here I will review a few of the most recent trends in currency and the opportunities for brands.

continue reading

The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution.

continue reading

For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

continue reading

Now that 70 percent of Facebook are non-US and the network serves 70 different languages, multinational brands are asking for more geo-targeting capabilities and dealing with questions about how to manage a multinational fan base. I’m confident that Facebook will be have expanding options over the next six months but until then here are several tips and tools for running a multinational Facebook presence.

continue reading