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I don’t particularly enjoy business books.  The format is predictable, most  are 80% too long with no salient points beyond the first 2 chapters and too often, they are self righteous works from pundits with scant real world examples to back up their platitudes.

TOUGH LOVE, a new business ebook presented as an innovative Hollywood screenplay defies the issues above in both format and content and manages to entertain in the meantime.  You may know the author, John Moore, as the WOM Enthusiast at WOMMA, the Chief Marketingologist at Brand Autopsy, or the author of 2006’s Tribal Knowledge.  While Tribal Knowledge shared “Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture”, TOUGH LOVE approaches the same company (thinly-veiled as Galaxy Coffee) at a very different time in its business - the present.   Galaxy has hit a rough patch after wandering away from its core beliefs while chasing the “growth” dragon.  While the story is woven as a screenplay, the lessons - John’s thoughts on the brand challenges from the perspective of a former insider - are shared through the interactive “Marketer’s Notes” throughout the .pdf.  Here are my favorite 4 TOUGH LOVE takeaways:

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