360DigitalInfluence

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

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Last night I returned from a whirlwind trip to Ogilvy in Mexico City, where I was lucky enough to conduct a day long training session for 15 of the office’s most social media savvy staff.  Having the opportunity to broaden my horizons beyond the US, and look at social through a more global lens was invaluable.  Below are FIVE key insights I picked up from my research, and great discussions I had with my Ogilvy team members and Jesus Hoyas (President of the Social Media Club – Mexico City):

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