360DigitalInfluence

Reading tweets from Charlie Sheen makes me feel like I’m hallucinating. Warlocks hungering for corporate flesh, tiger blood, violent torpedoes of truth … Thomas Jefferson? Yet, over 2.3 million people have hopped on the Sheen Twitter train to Crazy Town, helping him set the Guinness World Record for fastest user to hit one million followers. While most of us wish he’d get some help, quit smoking cigarettes through his nose, and take a break from broadcasting his meltdown via social media channels, it’s unlikely.

As Sheen told TMZ, the reason he’s taken up Twitter is simple – it’s a “cash cow”. The more he rambles about trolls, the more money he could rake in from advertising. Considering that he’s out of work — the discovery of Adonis DNA will probably happen before the Sober Valley Lodge becomes a no-tweet zone. Plus, he’s winning. “Duh!”

And other brands are too. Spirit Airlines $27 one-way fare ad, Living the Dream, was based on Sheen-isms. From Target to McDonalds, even the Red Cross – big names are incorporating Sheen trends (#winning, #tigerblood) into their tweets to increase awareness of their own social presence and initiatives.

continue reading

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

continue reading

This week, sightings of mysterious links for users to View QR Barcode or Generate Status QR Code popped-up everywhere but no one knew what was up. Today Tech Crunch got more information: Facebook is rolling out location-based check-in for late April’s f8 conference that will allow users and Pages to have these codes. Imagine you can snap a photo of the QR code with your iPhone and it will post your status update as well as link to a map of which Starbucks you’re at. Having taken this long to get into the location-based world, I expect Facebook’s offering to be thoughtful and uncomplicated- hopefully I’m right.

continue reading