360DigitalInfluence

Ogilvy Public Relations Worldwide

Leave it to social media to alter the time tested traditions of football, family and food comas on Thanksgiving. Epic Change, a non-profit that helps amplify the stories of changemakers and social entrepreneurs to help them raise needed funds, is in the midst of their second annual “Tweetsgiving”. TweetsGiving is a global celebration that seeks to change the world through the power of gratitude by encouraging participants to express their thanks using online tools and at live events.

The Twitterverse has been abuzz these past few days as people share their humble thanks with the #tweetsgiving hashtag. At the moment, they’ve managed to raise over $26,000 for this year’s beneficiary, Epic Change fellow “Mama Lucy” Kamptoni, a woman who once sold chickens and used her income to build a school that now serves over 300 children near her home in Arusha, Tanzania. The money will go to improvements for the school. Thanksgiving will never be the same.

So before you sit down to eat tonight or subsequently pass out from all that turkey and stuffing, do take a moment to let others know what you’re thankful for this Thanksgiving. Have a happy one.

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