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Remember the excitement you felt when your website finally went live? All the design, development, revisions, and debugging were finally completed. And with a click of a button, you launched your brand presence.

Getting a brand.com or corporate.com website off the ground can require a massive team effort. It can be so challenging that the mantra becomes, “Let’s just get through Phase 1.” For the moment, that makes sense.

However, content (and keeping it up to date) is as critical to the life of your website as the launch that excited you so much.

But when was the last time you reviewed and updated the content on your website? If you haven’t touched your site since the “let’s get through Phase 1” launch, you’re not alone. And if it has been more than six months, you may want to surf to the dot.com featured in your email signature and check things out.
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The World Cup, the biggest sporting event in the world, is quickly approaching. Starting June 11^th, 32 teams representing different countries from around the world will compete for the soccer title that has been given every four years since 1930 (with an exception of 1942 and 1946 due to WWII). But 2010 is a particularly special and relevant year. Why, you ask? Because of social media!

Social Media as we know it did not exist during the 2006 World Cup in Germany. Twitter did not launch until July 2006. Facebook didn’t become public until September 2006. YouTube existed but videos looked like this #6 most popular YouTube video of 2006. Now, only 4 years later, Facebook has over 400 million members and more than 50 million tweets are sent each day. These platforms, which were infants during the last World Cup, are now globally available and hugely popular.

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Now that 70 percent of Facebook are non-US and the network serves 70 different languages, multinational brands are asking for more geo-targeting capabilities and dealing with questions about how to manage a multinational fan base. I’m confident that Facebook will be have expanding options over the next six months but until then here are several tips and tools for running a multinational Facebook presence.

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Over the last few days Facebook insiders have posted about two major changes coming the Facebook Pages by this summer, probably being officially announced closer to f8 Conference. One of these changes is a subtle but important word change and the other is the creation of a new genus of Facebook Page called a Community Page. More after the jump. continue reading