360DigitalInfluence

On October 27, I joined communications pros on Bulldog Reporter’s webinar “An Advance Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers.” Co-panelists were Jennifer Lashua, Global Social Media Strategist from Intel; Vidar Brekke, Chief Product Officer from Converseon; and Mark Traphagen, Internet Marketing Manager from Virante.

A lot of our value-add from Ogilvy comes from helping clients anticipate which platforms will win.  There are a million ways to optimize your social media presence, and spending more time on yet another social network is something many social media pros are not wont to do.  That said, despite social media fatigue, and despite the enhancements on Facebook released in the last few months, I’ve become more convinced that time spent on G+ is well spent.  The panelist laid out a compelling case.

“My friends aren’t in G+” is no excuse. We should never forget that Zuckerberg made a decision in establishing the “real identity” and “know in real life” folkways of Facebook.  Google+ doesn’t share these; in fact, panelists said that much of the value of Google+ comes from meeting new people around interests in the platform and having meaningful, thoughtful conversations.

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Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but the same best practices and government guidelines may also affect your Facebook Page.

Here are five things to keep in mind about your brand and disclosure on Facebook.

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