by Jess Solloway
Category: Digital Influence
This week, we turned our weekly DI staff meeting into a digital show and tell. Our DC team of designers, developers, strategists, art directors and producers shared some of the videos, websites, digital experiences and apps outside of our own work that we think are cool, cutting-edge, inspiring or just fun to watch. So, take a break from online holiday shopping working and enjoy our Best of the Web picks.
Israeli rocker Yoni Bloch’s “choose-your-own-adventure” music video is a must-watch. Viewers can interact with the video, seamlessly changing the course of events as the song continues. Yoni’s a rock star off the stage too. He’s the founder of Interlude, the interactive video technology company behind this video and may others.
For a little more music to your ears, Philips partnered with the Metropole Orchestra on an interactive campaign to showcase their audio products. Viewers can single out individual musicians, hearing each note in a track played by the entire orchestra.
Cute kids, pets, people that take awkward to a new level… We love a good montage of the year’s best viral videos. 79 all wrapped into one great restrospective.
If you’re in the mood for a more serious look back at 2011, watch this Google Zeitgeist year in review video. From natural disasters to political uprisings, see the events and people that shaped our year. (You might need a tissue. Just sayin…)
Indie band Arcade Fire wowed us last year with The Wilderness Downtown, a personalized music video experience that used HTML5 and Google Maps. This year, they have us dancing at our desks with Sprawl II. We enjoyed the sweet moves of one of our creative directors, as he demoed how the computer camera detects movement and incorporates it into the video.
by Brian Akpa
Category: Best Practices, Digital Influence, Mobile and Location
Nielsen released a report last week detailing the consumer market share of smartphone manufacturers in the US. Android, iOS, and Blackberry lead the pack with 29%, 27% and 27% share respectively. The remaining share was split between Windows Phone 7, Symbian, and HP/Palm WebOS devices.
What’s clear about these results is that the fight between the phone manufacturers is tough, and consumers are the winners with a wealth of devices to choose from. And they are choosing, with an estimated 40 million smartphone users in February of 2010, and an expected 80 million users sometime this year.
While majority of the excitement in the mobile marketplace generally surrounds native apps, mobile sites are a cost-effective standard for any brand hoping to reach potential consumers. Here are a few design and development considerations to take when stating a mobile site project.
by Will Fleiss
Category: Digital Influence, How-To

So you’ve finally gotten used to seeing the above little logos on a lot of the websites you visit. Maybe you’ve even “Dugg” a blog post, “Stumbled” a website, or “Tweeted” an article. Well, the extent of your foray into social media engagement as you browse the Web has only just begun. The following two logos will start to pop up more and more in 2009:
Travel PR: How to Leverage a Destination in Media Today