360DigitalInfluence

Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but the same best practices and government guidelines may also affect your Facebook Page.

Here are five things to keep in mind about your brand and disclosure on Facebook.

continue reading

At Stream, I helped facilitate a great session with Jory Des Jardins (co-founder of BlogHer) and Christine Cea (Director of Brand PR, Unilever) entitled After the One Night Stand – How To Get Beyond Buzz and Create Sustained WOM Programs. Our session focused on this challenge from three perspectives: the agency, the client, and the partner.

continue reading

One of the most useful free tools out there is Google Trends and I’m continually surprised by the innovative ways I see it used by my colleagues. Beyond the obvious function in SEM and SEO campaigns, the half of all internet users who are starting their session with a good Google must be giving use some other useful information. Google showcased this recently with their Flu Trends project and it got me thinking about other ways to bring the line graphs to life. Here are some of my favorite examples (including Quail Man) of interesting Google Trends and I ask you to add your own ideas and provide links in the comments.

continue reading