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The CEO of Federated Media, Chas Edwards, presented a number of case studies from their network – and gave an overview of their thinking on social media measurement. continue reading

I’m at the Word of Mouth Marketing Associations WOMM-U event for the next day – and while there promises to be a wealth of content published here and through our team’s various twitter handles (@jbell99, @virginiamiracle, @iansohn, @tanyachadha) I’m going to focus my blog updates on measurement stories generated by the great brands in attendance.
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Check out the video below to see who won the free conference pass to WOMMA’s WOMM-U in South Beach on May 13- 14!

Thank you to everyone who participated. There were truly some great entries. Congrats to Robert Fields who wrote about a WOM campaign he is currently working on with the Salvation Army’s National Food Drive to push teen involvement within the community. You can read his entry and check out others in Kaitlyn’s post here.

See you in Miami, Robert! Please send your email address to tanya.chadha@ogilvypr.com. Thanks!

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